A Day In The Life of A Copywriter

When you work for a dynamic business like digital media, you always have to be ready to change and evolve. For more than two years, I have worked as a web support specialist and was used to receiving instructions from advertisers to maintain their websites. This means working from the end point, where the websites are already built and clients wish to make changes or overhaul their ads. For this, we need to have both content and design skills.

Recently, some of us assumed the dual role of interviewer-copywriter. We will now interact with customers at the initial stage of building their sites. The bulk of scenarios we encountered previously and the product knowledge we developed as part of the post-live team will greatly push us to make it right the first time.

But how do websites get messed up? My colleagues and I imagined the following scenario:

Interviewer: (Manly tone) Hi. I am calling for your website interview. So you're into nails?

Client: Yes, I've been in this business for twenty years already.

Interviewer: So tell me, how long are the nails?

Client: Well, we can cut the nails if they're too long.

Interviewer: Do you have aluminum nails?

Client: Yes... aluminum color.

Interviewer: Wonderful. I'll be working on your website content and pass it to our artist. We'll be sending a proof once it's created.

Client: You nailed it brotha!

Customer reviewer, you're dead. Thirty minutes went on without the interviewer realizing it was all about a Nail Art business and not hardware stuff. LOL. I imagined that the artist was also very eager to create a logo with the name of the business nailed on wood.