Broadcast Management

Boss: Anong target audience mo?
Pitcher: Ages 9 to 90 sir.
Boss: Sana sinabi mo na lang na wala kang target!

If target audience are insomniacs, show colored bars, pendulum, and / or blank screen. Play soft music or the National Anthem, and place mga nakakaantok na host. Advertisers? I go for sleeping pills.

Program concept: 3 politicians explaining issues to kids.
Question:What if it’s boring?
Answer: Put bouncing smiley with merry music. Teofisto Guingona? Juan Ponce Enrile on HSA? Assign a mascot to explain.

Target: Insomniac child (Those who say “Mommy, ‘di ako makatulog.”)

Another concept (for radio this time): Exercise program:
e.g. “Inhale... Exhale. Inhale... Magbabalik po tayo makaraan ang ilang paalala.”

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